Promoting and Recruiting Students in an ELT Centre

CPD points: 2

Welcome to Area E: Promotion and Student Recruitment

Aligned to NEAS Quality Assurance Framework E: Promotion and Student Recruitment, this module provides you with the knowledge, tools and strategies to improve engaging with current and potential customers.

Learning outcomes.

At the end of the module, participants will be able to:

  1. Appropriately and systematically initiate and respond to stakeholder feedback
  2. Implement effective promotional strategies and initiatives
  3. Understand the value of a commitment to quality assurance

To move through this module, click through to the glossary and then follow the instructions for each lesson.

To get the most out of this course you will need to download and read the v2_Z7639_NEAS_QA_BOOKLET_UPDATE_2021.pdf (PDF).

Course Content

Area E: 1.0. Promotional material is ethical, accurate and consistent.
Area E: 2.0. Essential Information about the Centre is readily accessible
Area E: 3.0. All staff are involved in promoting the Centre
Area E: 4.0. Making Quality Assurance Commitment Explicit
Area E: 5.0. Video
Area E: 6.0. Health Check